Παρά το γεγονός ότι ο μήνας Δεκέμβρης φαίνεται να είναι «ταγμένος» στο πνεύμα και στην περίοδο των Χριστουγέννων,  από το 2011 μέχρι και σήμερα, ανήκει πλέον δικαιωματικά και στην καμπάνια του περιοδικού Love Magazine που “φιγουράρει” στο Instagram με το hashtag #LOVEADVENT. Μέσω του συγκεκριμένου εγχειρήματος, 31 από τα πιο δημοφιλή, πολυσυζητημένα και καλλίγραμμα μοντέλα, αναδεικνύουν την πιο θηλυκή, δυναμική, σέξι και συνάμα επαναστατική πτυχή του εαυτού τους, μέσα από βίντεο σύντομης διάρκειας που κοσμούν τον λογαριασμό του περιοδικού στο Instagram, καθώς και το Youtube Channel του. Από την έως και τις 31 Δεκεμβρίου, η φαντασία συναντάει την πιο αισθησιακή όψη του φεμινισμού και το αίσθημα της γυναικείας απελευθέρωσης από κανόνες, επιταγές και περιορισμούς, κάνει τη δική του επανάσταση.

Αυτή τη χρονιά, από την 1η Δεκεμβρίου μέχρι και σήμερα, 13 supermodels αποφάσισαν να “αφεθούν” στον φακό της κάμερας, διαπνεόμενα από μία παιχνιδιάρικη και άγρια διάθεση, ενώ τολμούν ακόμη και να αθληθούν μπροστά σε αυτή, θέτοντας ως στόχο να αναστατώσουν τον κόσμο των social media και επιβεβαιώνοντάς μας πως η ημερήσια συνέχιση του #LOVEADVENT, έως το τέλος αυτού του μήνα, θα αποτελέσει την πιο θερμή μορφή αντίστροφης μέτρησης για τον αποχαιρετισμό του 2017…

Η Gigi Hadid λέει όχι στον «καταναγκασμό» του ξυρίσματος της μασχάλης, η Emily Ratajkowski φοράει τα απολύτως απαραίτητα, “πασαλείβει” το κορμί της με μακαρονάδα και μπόλικο τριμμένο τυρί με τον πιο αισθησιακό τρόπο, ενώ 11 ακόμη εκρηκτικές παρουσίες του χώρου της μόδας αποθεώνουν και ανυψώνουν το κάλος της γυναικείας φύσης, ικανοποιώντας παράλληλα κάθε αντρική φαντασίωση…

 

 

Η δημοσίευση κοινοποιήθηκε από το χρήστη LOVE MAGAZINE (@thelovemagazine) στις

 

On the 3rd day of Christmas my true #LOVEADVENT gave to me @emrata’s amazing polemic on female empowerment. “To me, female sexuality and sexiness, no matter how conditioned it may be by a patriarchal ideal, can be incredibly empowering for a woman if she feels it is empowering to her. The way I dress, act, flirt, dance, have sex – those are my decisions and they shouldn’t be impacted by men. Being sexy is fun and I like it. I should never have to apologize for that. My life is on my terms and if I feel like putting on sexy underwear, it’s for me. Personal choice is the core ideal in my concept of feminism. Katie directed us to say ‘Stay Strong’ at the end of each video and I think it’s a message from one woman to another. You’re watching a video of a girl grinding in lingerie or whatever else and she is looking into the camera at the end saying, ‘you do you, however YOU want to, fuck the rest’. In the wake of the Harvey fallout and women coming forward with incredible amounts of sexual harassment cases, I have been so disappointed to hear women talk about “modesty” and “our responsibility” as if we need to, yet again, adjust to make it “easier” for the rest of the world. I’m tired of having to consider how I might be perceived by men if I wear the short skirt or post a sexy Instagram. I want to do what I want to do. Feminism isn’t about adjusting, it’s about freedom and choice. Do you think viewers will understand that, given the current wider conversation about the sexual objectification of women? why or why not? What are the risks? This is something I’ve battled with personally and publicly. I’ve had men comment on sexy images of me online and say “this is empowering to you? Ha! I just masturbated to it so hope you feel good about yourself!” I guess that’s the way people can react, which ironically, ultimately serves my point. I don’t care about your reaction or what you do with my expression of self. In fact, it has nothing to do with you at all and that’s the point-which is why it feels good. Ultimately, if a woman wants to wear a burka or nothing at all, it’s great if it’s what she wants and feels good about.”#STAYSTRONG Link in bio to full film

Η δημοσίευση κοινοποιήθηκε από το χρήστη LOVE MAGAZINE (@thelovemagazine) στις

 

⭐️On the 4th day of Christmas, the wonderful @kendalljenner plays the role of both Rocky Balboa and his wife Adrian #STAYSTRONG “When you get asked to shoot the advent calendar, it’s highly flattering. It’s a chance to have fun and embrace a strong self and always a good time,” says Kendall, on being a part of #LOVEADVENT.⭐️ Link in bio to full film. @coach Director @philpoynter Fashion Editor @sallylyndley Make-up @hungvanngo Hair @cameronjon Casting @bitton and @twodadstwokids Music @nathangregorywilkins and @richardxbm DOP @hashtaghankoff Production @serlinassociates Post Production @millchannel and @millbeautychannel Editor @kateowenedit

Η δημοσίευση κοινοποιήθηκε από το χρήστη LOVE MAGAZINE (@thelovemagazine) στις

 

Kicking off the 6th day of #LOVEADVENT, is @sarasampaio. “I love the element of surprise that you don’t know what you’re going to get the next day. It’s always fun theme, and I love doing video and motion so you get to be a little of an actress. I loved that this year was about sports, and I did karate for 8 years growing up so it was really cool being able to use that in my own work now!” #STAYSTRONG @marcbeauty Director @philpoynter Fashion Editor @sallylyndley Make-up @alice___lane Hair @benskervin Casting @bitton and @twodadstwokids Music @nathangregorywilkins and @richardxbm DOP @hashtaghankoff Production @serlinassociates Post Production @millchannel and @millbeautychannel

Η δημοσίευση κοινοποιήθηκε από το χρήστη LOVE MAGAZINE (@thelovemagazine) στις

 

❤️The 8th day of #LOVEADVENT is @madisonbeer doing every kind of pull up #STAYSTRONG. “LOVE has always been one of my favorite magazines. When they asked me to be featured in their 2018 Advent calendar I was so honored because they always feature such iconic women and to be part of that fills my heart with LOVE and gratitude.”  Link in bio to full film @marcbeauty Director @philpoynter Fashion Editor @sallylyndley Make-up @hungvanngo Hair @lukechamberlain Casting @bitton and @twodadstwokids Music @nathangregorywilkins and @richardxbm DOP @hashtaghankoff Production @serlinassociates Post Production @millchannel and @millbeautychannel

Η δημοσίευση κοινοποιήθηκε από το χρήστη LOVE MAGAZINE (@thelovemagazine) στις

 

Skipping into day 9 of #LOVEADVENT is @doutzen “I really loved the boxing gym theme for this year because it was such a sexy and playful idea and working with Phil was great. I usually train jumping rope, so I really got into it and turned it into a real workout, even showing off my moves a few times! 🙂 I was really sweating and that was me making the dust fly. It was a great fun.” #STAYSTRONG Link in bio to full film @agentprovocateur Director @philpoynter Fashion Editor @sallylyndley Make-up @hungvanngo Hair @cameronjon Casting @bitton and @twodadstwokids Music @nathangregorywilkins and @richardxbm DOP @hashtaghankoff Production @serlinassociates Post Production @millchannel and @millbeautychannel

Η δημοσίευση κοινοποιήθηκε από το χρήστη LOVE MAGAZINE (@thelovemagazine) στις

 

✨Day 10 of #LOVEADVENT is @taylor_hill doing some fantastic gymnastics.‍♀️ “Shooting Love advent is definitely an adventure. You show up to the set and you never know what you’re going to get.” Says Taylor. “Every year it’s a blast, but this year was an incredible surprise. To me I feel it’s empowering women to be sexy and be who they are, for just themselves, no one else.” #STAYSTRONG ✨Link in bio to full film Director @philpoynter Fashion Editor @sallylyndley Make-up @hungvanngo Hair @luke_chamberlain Casting @bitton and @twodadstwokids Music @nathangregorywilkins and @richardxbm DOP @hashtaghankoff Production @serlinassociates Post Production @millchannel and @millbeautychannel

Η δημοσίευση κοινοποιήθηκε από το χρήστη LOVE MAGAZINE (@thelovemagazine) στις

 

✨Day 12 of #LOVEADVENT is the gorgeous @realbarbarapalvin. “Shooting with Love Magazine during the holiday season is just as exciting as the season itself. The concepts are always very creative, I’m always waiting to work with the Magazine the way I wait for Christmas to come. You never know what they will surprise you with!” Link in bio to full film. #STAYSTRONG @burberry Director @philpoynter Fashion Editor @sallylyndley Make-up @alice___lane Hair @benskervin Casting @bitton and @twodadstwokids Music @nathangregorywilkins and @richardxbm DOP @hashtaghankoff Production @serlinassociates Post Production @millchannel and @millbeautychannel

Η δημοσίευση κοινοποιήθηκε από το χρήστη LOVE MAGAZINE (@thelovemagazine) στις